THE EDGE YOU NEED TO LAUNCH YOUR BOLDEST IDEAS.
We’re not just advisors.
We’re your dedicated strategic partner, deeply invested in your success and driven to help you achieve something truly extraordinary.
I’m Alisa, the founder of Baraza Impact Design Studio. For over 25 years, I’ve worked at the crossroads of strategy, innovation, and social impact. As a corporate innovator, I often felt the tension between having bold ideas and navigating the complexities of bringing them to life. I experienced firsthand how processes and priorities can make it challenging to move quickly or gain alignment, even with the best intentions. I created Baraza to bridge that gap—helping innovators uncover insights, build alignment, and bring impactful products to market.
At Baraza, we specialize in unlocking under-represented consumer needs, delivering validated solutions through focused innovation sprints, and equipping innovators with compelling business cases to gain leadership buy-in and drive results.
Baraza means “council” in Swahili—a place where people come together to exchange knowledge, make decisions, and take action. Inspired by this idea, Baraza is a collaborative hub where creativity, strategy, and execution come together to make a meaningful change.
Our Approach
Big ideas are just the starting point. At Baraza, we specialize in transforming those ideas into actionable strategies that deliver measurable results. Launching a new product or service is often a complex journey—but with the right partner, it becomes a streamlined, impactful, and rewarding process.
Clear, Actionable Plans
We believe innovation thrives on clarity. That’s why we break down ambitious ideas into focused, achievable steps that keep your team aligned and moving forward. Our customized roadmaps ensure you always know the next move and how it connects to the bigger picture.
Targeted Expertise
Your challenges are unique, and so is our approach. Whether it’s through immersive workshops, in-depth market research, or rapid innovation sprints, we tailor every solution to your specific needs. We bring years of experience in corporate innovation and consumer insights to help you tackle your most pressing challenges with confidence.
Measurable Impact
We don’t just deliver strategies—we deliver results. From validating consumer needs to building compelling business cases for leadership, every project is designed to create tangible outcomes. And because innovation is an ongoing process, we ensure each project sets the foundation for sustained growth and long-term success.